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This web site states the following, "Welcome to the Ulster Heritage mtDNA Project." We noticed that the web page also said " The Ulster Heritage mtDNA Project." It also said " Is for mitochondrial DNA only and both male and females may participate. You inherit your mitochondrial DNA from your mother, and she from her mother, so this project focuses only on the maternal lines that are in Ulster and descend from Ulster folk in the Diaspora. Therefore, the special focus of this project is to connect our female ancestors through their mitochondrial DNA." The header had DNA as the highest ranking optimized keyword. It is followed by Ulster, Northern Ireland, and genealogy which isn't as ranked as highly as DNA. The next words uhmtdna.ulsterheritage.com uses is surname. y-chromosome was included and might not be viewed by search crawlers.